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Though the Middle East region is still in the early stages of the growth curve for e-commerce, it is on the verge of a boom. As a seller, it would be prudent for you to start thinking of a strategy to sell in the region.
According to a recently published report by global management consultancy firm Bain & Company, the eCommerce market in the Middle East & North Africa is expected to reach $28.5 billion by 2022.
It’s estimated that the e-commerce market in MENA has the potential to grow 3.5 times by 2022, reaching a total market size of $28.5 billion and a penetration rate of 7% of total retail sales, similar to what is seen in continental Europe today
The customers in the region are digitally savvy, with the majority of their purchasing journey spent online, regardless of where they buy. The Internet plays a major role during the discovery process for both online and in-store buyers, with 48% of UAE and KSA consumers getting their shopping ideas and inspirations online.
Beyond Boundaries is the first Market place providing an opportunity to European brands for selling their products to the Middle East customers. Beyond Boundaries will give you the opportunity of expanding your business and your brand visibility.
